Grand Marnier Is Creating Digital Ads

Reaching consumers through the web and it's lushness of social networks like Twitter, Facebook, and Myspace; I-phone apps brought to us by Macintosh; game apps; and advertising possibilities, is the new way of advertising. We have all heard print is dying. Even myself a hopeless romantic about keeping print alive, is jumping on board for creating clever ways of sending a message in a new way via the internet. Grand Marnier is dropping $4 million for advertising on the web. In addition to converting their ads to the web, they've transitioned the look of their ads which last had a "contemporary vibe" to an illustrative, bold, modern French esthetic. Oh-la-la. Accompanying this new campaign, A limited edition bottle in the “La Vie Grand Marnier” spirit will also be sold in select stores at the suggested retail price of $64.99. Different packaging referencing its new French aesthetic, but same great recipe. One thing Scott Green vp of marketing and sales for Marnier-Lapostolle group had to say about this was,
"We are absolutely committed to digital”.



And there we have it...another product going digital.