This is the new wave of advertising. Exageration of Product benefit/feature.
Now found Online.
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20090907
"Any Given Name" is the name
I checked out www.anygivenname.org and found that the title of this site, stays fixated on the top right side the screen floating above the pages content. Despite all information you may be scrolling through it's bright green presence is always there reminding me of its identity.
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