How does advertising successfully reach an audience which is being bombarded with product endorsement everywhere they turn. This is a challenge which all brands must figure out if they choose to advertise online. Blockdot, with surprising success creates games which in return achieves purchase intent and brand recognition. Baskin Robins used Blockdot to create an online game which promoted their new flavors. The game Office Invaders references the popular 80s video game Space Invaders and the hit film "Office Space." As people play the game and pass more difficult levels, they would win a printable $1 coupon for any Cappuccino Blast drink. Another level of this games success is that it won win two awards from PROMO magazine—beating out over 600 entries. Wow, this isn't traditional advertising but its fun and I think it makes a huge difference if I can engage with a product I like. Play Office Invaders at http://officeinvaders.kewlbox.com/
